Asians and Americans see different things in the same picture

Asians and Americans see different things in the same picture.  When shown a picture of fish swimming, Japanese subjects described the stream, the rocks and then the fish.  Americans described the fish first.  Americans looked at the fish first and spent more time looking at them.  Japanese looked at the whole scene and then the fish.

Interesting applications for all of life and in particular international business.

Asians, Americans Show Perceptual Divide - Yahoo! News.